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Getting noticed on TikTok isn’t just about creating great content, it’s also about using the best TikTok hashtags to ensure the right audience sees your videos.
Hashtags are more than trendy phrases; they’re the key to getting on the For You Page and increasing your views.
Think of TikTok as a giant search engine. If you use trending TikTok hashtags, your content has a better chance of reaching new viewers. But if you use irrelevant hashtags, your video might never gain traction.
In this guide, we’ll break down how to find trending hashtags, the right number of hashtags to use, and why brandedand niche hashtags can make all the difference. Let’s get into it!
Every video on TikTok competes for attention, but hashtags work like signposts, directing content to the right audience. When used correctly, the best TikTok hashtags improve visibility, helping videos land on the For You Page.
Hashtags aren’t just for trends they help TikTok’s algorithm categorize videos.
When you add popular TikTok hashtags, the platform connects your content with people searching for similar topics. That’s why using relevant hashtags is the most important for discoverability.
If you post a dance challenge, adding trending TikTok hashtags like #DanceChallenge or #ViralMoves increases the chance of reaching users who love dance content.
Here are 10 dance-related hashtags to improve your reach:
Meanwhile, using irrelevant hashtags like #CookingTips won’t help your engagement.
Using top TikTok hashtags increases interactions, but only if they’re relevant to your video. The algorithm favors videos that attract interaction, so a strong hashtag strategy can increase likes, comments, and shares.
Want to grow faster? Combining trending hashtags, niche hashtags, and popular hashtags is the best way to get noticed by the right audience.
While trending hashtags change constantly, there are certain evergreen and category-specific hashtags that consistently perform well on the platform.
The best strategy combines broader, high-volume hashtags with more niche, targeted ones that relate specifically to your content.
Remember that using all 100 hashtags on a single post isn't the goal - select 5-10 that are most relevant to each specific video.
Also, stay attuned to seasonal trends and current events that might influence which hashtags are gaining traction at any given moment.
Here's our comprehensive list of the 100 best TikTok hashtags to help increase your chances of blowing up on the platform:
Using the best TikTok hashtags is more than just copying what’s trending it’s about choosing tags that match your content and attract the target audience most likely to engage.
Not all TikTok hashtags work the same way.
Some bring millions of views, while others barely make a difference. The key is knowing where to find trending hashtags and how to use them effectively.
Here are a few ways to find popular TikTok hashtags that fit your content:
There’s a big difference between trending TikTok hashtags and niche hashtags.
The trick is balancing both in your hashtag strategy. Using a mix of the best TikTok hashtags, popular hashtags on TikTok, and hashtags relevant to your content increases your chances ofreaching the right audience.
A common question among TikTok users is: how many hashtags should you use for maximum reach? While there’s no magic number, understanding how hashtags influence engagement can help you create an effective hashtag strategy.
TikTok allows up to 150 characters in captions, including hashtags on TikTok. That means you need to choose wisely stuffing as many hashtags as possible won’t necessarily boost visibility.
Instead, TikTok favors a balanced mix of relevant hashtags, popular hashtags, and niche-specific ones.
From our experience, the best approach is:
It’s tempting to copy and paste the same hashtags in every post, but this limits growth. TikTok’s algorithm prefers variety, so switching up your hashtag strategy helps your content reach new audiences.
For example, instead of always using #FYP, try rotating between TikTok viral hashtags like #TrendingNow or #WatchThis.
Here are viral TikTok hashtags that you can use to amplify your reach:
Using the most popular TikTok hashtags might seem like a smart move, but this often causes your content to get lost in the crowd. Instead, combine popular hashtags with niche hashtags that relate to your content.
For instance, a travel creator should use #TravelVibes and #Wanderlust instead of only #Viral. This way, theirtrending TikTok videos attract an audience that cares about travel.
A solid hashtag strategy includes:
By using the best hashtags in a balanced way, your TikTok videos stand a better chance of reaching the right audience.
Many TikTok users think using only viral TikTok hashtags will get their videos noticed, but that’s not always the case.
While these tags help increase visibility, they also come with intense competition. To truly grow on TikTok, a mix of branded hashtags, niche tags, and hashtags on TikTok that align with your content is the best approach.
A well-planned hashtag strategy ensures that the right hashtags reach the target audience most likely to engage.
Large brands rely on creating branded hashtags to promote products, while influencers use top TikTok viral hashtags to attract followers.
Many influencers and brands alsobuy TikTok followersfrom Naizop to increase their profile credibility and attract more organic engagement.
Choosing hashtags carefully ensures your video appears in the right category instead of getting buried under millions of unrelated posts.
Here's a comparison of different hashtag types and when to use them:
Hashtag Type |
Purpose |
When to Use |
Trending Hashtags on TikTok |
Helps get quick exposure and reach a larger audience. |
When your video matches a trend. |
Branded Hashtags |
Builds recognition and connects content to a specific brand or challenge. |
When promoting a business, campaign, or personal brand. |
Niche Hashtags |
Targets a smaller but highly engaged audience within a specific interest. |
When creating content relevant to a focused topic. |
Viral TikTok Hashtags |
Increases the chances of a video going viral by riding current trends. |
When hopping on fast-growing trends. |
Hashtag Challenges |
Encourages engagement by getting users to create content around a theme. |
When participating in or launching challenges. |
Understanding these hashtag categories makes it easier to choose the right hashtags for growth. While branded hashtags work well for businesses, content creators benefit more from niche hashtags and hashtag challenges that encourage interaction.
The best approach is to experiment with different combinations ofhashtags, analyze performance, and refine your hashtag strategy based on what works.
Since trends constantly change, staying updated with the latest hashtags on TikTok ensures that every post has the potential to gain traction.
Trending TikTok hashtags help push content to a wider target audience. When a hashtag is trending, TikTok prioritizes videos using that tag, making it easier for users to discover fresh content.
Unlike other social media platforms, TikTok’s algorithm heavily relies on hashtag searches to suggest videos to viewers.
For example, if #ThrowbackChallenge is trending, videos using this tag will appear more often on the For You Page. The key is jumping on trends quickly before they become oversaturated.
Not all trending hashtag challenges will work for every creator. The best way to choose the right hashtags is to align them with your content style and target audience.
Here’s where to find the latest trending hashtags:
A good strategy is to blend trending hashtags with niche tags to ensure that your content stays relevant to the right viewers.
One of the mosteffective ways to go viral is by participating in hashtag challenges. These challenges encourage users to create content based on a specific theme, making it easier for videos to gain traction.
A well-executed challenge can:
Many brands and creators use hashtag challenges to spark engagement and grow their audience.
Since TikTok thrives on trends, many alsobuy TikTok shares to increase visibility on the platform, ensuring their videos reach a wider audience and stay relevant.
Using TikTok hashtags the right way can skyrocket your reach, but making mistakes can do the opposite. Many creators unknowingly limit their views by misusing hashtags.
Avoiding these common errors can help your videos perform better and stay relevant on TikTok.
One of the biggest mistakes TikTok creators make is overusing hashtags in their captions. While hashtags are essential for discoverability, stuffing a post with unrelated or excessive tags confuses the algorithm.
Unlike some social media platforms, TikTok favors quality over quantity when it comes to hashtag usage.
A common misconception is that using as many hashtags as possible increases reach. In reality, it dilutes interactions.
Instead of cramming 10+ tags into a caption, it’s better to research hashtags and select a mix of trending niche, and relevant ones that align with your content.
Many creators rely on broad social media platform hashtags like #FYP or #Viral, assuming they’ll boost views. While these tags are widely used, they’re also highly competitive and often ineffective without context.
Instead of only using generic tags, it’s smarter to research hashtags that fit your niche. For example, a beauty influencer should include tags like #MakeupHacks instead of relying solely on #ForYou.
TikTok trends change fast, and so does hashtag relevance. A hashtag that worked a month ago might not be effective today.
That’s why it’s important to stay updated on trending topics and research hashtags regularly.
Since TikTok doesn’t allow users to follow hashtags, you’ll need to track trends manually. Checking the Discover tab and analyzing successful creators in your niche can help you adjust your strategy and stay ahead of the competition.
TikTok’s algorithm rewards fresh content, so copying and pasting the same hashtag set across multiple videos can limit reach. Unlike Instagram, where users can follow hashtags, TikTok prioritizes variety.
The best approach is to rotate hashtags, testing newhashtags that align with each video’s theme. This keeps content fresh and increases the chances of getting featured on different audience feeds.
Using the right TikTok hashtags isn’t a one-time effort. The algorithm constantly evolves, and so should your approach.
If you keep using the same set of hashtags without experimenting, your reach may start to decline. To stay ahead, it’s important to analyze which hashtags bring the best results and adjust accordingly.
One mistake many creators make is failing to test different hashtags in their video captions.
The best way to optimize reach is to add hashtags that mix trending, niche, and own hashtags specific to your brand or content style.
For example, a fitness creator should go beyond generic tags like #Workout and include TikTok hashtags for fitness that target a more engaged audience.
A mix of broad and targeted hashtags increases visibility while ensuring the right people see the content.
A hashtag generator can help find new hashtags, but it shouldn’t be the only method. While these tools suggest trending and frequently used tags, manually researching what successful creators use in your niche often leads to better results.
Checking TikTok’s search bar, browsing the Discover page, and monitoring engagement on past videos all help in refining a stronger hashtag strategy.
Using the best TikTok hashtags is the key to increasing views and reaching the right audience.
A strong hashtag strategy means testing different tags, staying updated with trends, and avoiding common mistakes like using too many or repeating the same ones.
TikTok’s algorithm evolves, so keeping up with TikTok hashtags FAQs helps creators refine their approach. Whether using trending, niche, or own hashtags, the goal is to stay relevant.
By consistently optimizing hashtags and adapting to what works, creators can maximize interactions and visibility on the platform. Start experimenting today and see how the right hashtags amplify your reach!
The most popular TikTok hashtags that get the most likes include #FYP, #Viral, and trending hashtag challenges.
However, simply using these isn’t enough combining them with relevant hashtags that match your content increases engagement. A well-balanced hashtag strategy helps your video get discovered by the right audience.
The top TikTok hashtags often change based on trends, but some consistently popular ones include #ForYou, #Trending, and #TikTokChallenge.
Creators also use viral TikTok hashtags related to their niche, like #Fitness, #BeautyHacks, or #DanceTrends. The best approach is to mix trending and niche hashtags for better reach.
To reach 1000 views, use the best TikTok hashtags that are trending and relevant to your content. Engage with your target audience by responding to comments, posting consistently, and using high-quality videos.
TikTok’s algorithm prioritizes interactions, so the more interaction your video gets, the faster it gains views.
The top 10 TikTok hashtags often include #FYP, #ForYouPage, #Viral, and trending TikTok hashtags related to challenges and popular topics.
Here are the top 10 TikTok hashtags:
Checking the Discover page regularly helps find the latest trending hashtags.