How to add Trustpilot reviews to website without headaches? You’re in the right place! Trustpilot reviews help businesses look more trustworthy, build social proof, and show real customer experiences. The best part?

Adding them is easier than you think! Whether you use a Trustpilot reviews widget, copy some code, or go for a Trustpilot plugin, we’ve got you covered. 

We’ll show you different ways to embed Trustpilot reviews on the online review platform, where to put them, and how to make them work for you. 

Let’s get those reviews up and running - because nothing builds trust like real feedback!

Why Trustpilot Reviews Matter (And How They Help Your Business)

Why Trustpilot Reviews Matter

Let’s be real - people trust other people way more than ads or fancy sales pages. That’s why Trustpilot reviews on your website are a game-changer. 

They show off real customer experiences, help new buyers feel confident, and even boost your site’s SEO. If you’re not using them yet, you’re missing out on a goldmine of trust

Let’s break it down and see why adding Trustpilot reviews on the online review platform can help your business grow.

They Build Trust (Fast)

Imagine walking into a new restaurant. If it’s packed with happy customers, you’d probably feel good about eating there, right? 

Now, imagine it’s empty - you might second-guess your choice. That’s exactly how online shoppers feel when they visit your WordPress website

If they see lots of Trustpilot reviews, they instantly trust your business more.

Reviews work like digital word-of-mouth. A high star rating tells people that others have tried your product or service and loved it. 

Plus, reviews aren’t just about the stars - detailed customer feedback helps potential buyers understand what to expect

If they see a bunch of positive reviews raving about fast shipping, excellent customer service, or top-quality products, they’ll feel much more confident clicking that “Buy Now” button.

  • Reviews widget makes it easy to display reviews on your site
  • A strong review page builds credibility with new visitors
  • Star ratings quickly communicate trust and quality

Boost Sales Without Extra Work

Convincing people to buy from you isn’t always easy

But what if your past customers could do the selling for you? That’s exactly what happens when you embed Trustpilot reviews on your site. 

Studies show that people are way more likely to buy from a business that displays Trustpilot reviews simply because it feels safer.

When someone is unsure about making a purchase, reading positive reviews from real customers can be the final push they need

A well-placed Trustpilot widget on your WordPress website reassures visitors that they’re making a good choice. 

And here’s the best part: once you add Trustpilot reviews on your website, they keep working for you 24/7, helping convert visitors into customers without you having to do a thing.

  • More Trustpilot reviews = higher conversion rates
  • A Trustpilot account makes it easy to collect and manage reviews
  • Adding a reviews widget helps display reviews right where they matter most

Help Your SEO & Google Rankings

Did you know that Trustpilot reviews can actually help your website rank higher on Google? Reviews add fresh, relevant content to your site, and Google loves that. 

Every time a customer leaves a review, they’re adding unique content that includes keywords related to your business. 

That means when people search for what you offer, your site has a better chance of showing up.

Another SEO bonus? You can embed Trustpilot reviews along with Google reviews to boost credibility even more. 

The combination of a reviews widget and Google reviews makes your website look more trustworthy to both search engines and potential customers. 

And if you’re using a reviews feed pro plugin, it automates everything, keeping your reviews up to date with zero effort.

  • Google recognizes Trustpilot reviews as valuable content for ranking
  • A mix of reviews widget and Google reviews strengthens SEO
  • A reviews feed pro plugin keeps reviews fresh without manual updates

Keep Customers Happy & Reduce Complaints

Happy customers love leaving Trustpilot reviews, but even unhappy ones can help your business grow. 

How? When people see that you take the time to respond to reviews, both good and bad, it shows that you actually care. 

A well-managed review page proves that you listen to your customers and take their feedback seriously. Plus, reviews help you improve. 

If multiple customers mention the same issue, you know exactly what needs fixing

On the flip side, if everyone is raving about a specific feature, you can highlight it even more in your marketing. 

When you display Trustpilot reviews, you’re not just showcasing feedback - you’re building long-term relationships with your customers.

  • Responding to Trustpilot reviews shows you care about customer feedback
  • A well-managed business account helps track and reply to reviews
  • Using a Trustpilot widget on your site builds transparency and trust

Stand Out from the Competition

Be honest - if your competitors have Trustpilot reviews and you don’t, guess who’s getting the sale? 

A business that proudly displays Trustpilot reviews looks way more trustworthy than one that doesn’t. When you embed Trustpilot reviews on your WordPress website, it makes sure you’re not left behind.

A Trustpilot reviews feed pro plugin lets you display reviews automatically, so visitors always see glowing feedback

And since reviews include star rates, they catch the eye immediately. The result? More people choose you over the competition.

  • A Trustpilot widget makes your website look more professional
  • Using a plugin helps automate review collection and display
  • More Trustpilot reviews = a stronger brand image and better customer trust

Step-by-Step Guide: How to Add Trustpilot Reviews to Website

Step-by-Step Guide: How to Add Trustpilot Reviews to Website

So, you’re ready to add Trustpilot reviews on your website? Great choice!

Whether you’re looking to boost trust, improve SEO, or just show off those glowing star rates, setting up your reviews widget is super easy. 

You don’t need to be a tech expert, and we’ll walk you through everything. Follow these steps, and in just a few minutes, Trustpilot reviews will appear like magic on your site.

Step 1: Create or Log into Your Trustpilot Business Account

Before you can embed Trustpilot reviews, you’ll need a business account. If you already have one, just log in

If not, signing up is quick and free. Once you’re in, you can start collecting and managing your Trustpilot reviews.

Your business account lets you:

  • Request reviews from customers
  • Respond to feedback (good or bad)
  • Generate a reviews widget to place on your site

Make sure your review page looks polished - it’s the first thing people see when checking out your feedback!

Step 2: Generate Your Trustpilot Reviews Widget

Once inside your business account, it’s time to grab your Trustpilot widget. This handy tool lets you display Trustpilot reviews anywhere on your site. 

Trustpilot gives you different widget styles, from simple star rates to full review feeds. Pick the one that fits your website’s vibe.

Here’s what a reviews widget does:

  • Displays Trustpilot reviews in real-time
  • Updates automatically when new reviews come in
  • Makes your website look more credible and engaging

If you want a custom look, play around with the widget settings before adding it to your WordPress website!

Step 3: Copy the Embed Code and Add It to Your Website

Now comes the easy part - copying and pasting! Trustpilot will generate an embed code for your Trustpilot widget. 

All you have to do is place it in the right section of your site. 

If you’re using a WordPress website, you can add it inside a reviews feed block or use a plugin for an even smoother setup.

Where to place your Trustpilot reviews:

  • Homepage (for instant trust)
  • Product pages (to boost conversions)
  • Footer or sidebar (so reviews are always visible)

If you’re using a WordPress dashboard, look for the “Widgets” section to drop in your review code!

Step 4: Customize How Your Trustpilot Reviews Look

You don’t want your reviews widget looking out of place, right? Take a few minutes to tweak the design so it blends seamlessly with your site. 

Many plugin options allow you to adjust colors, layouts, and even which reviews to show.

Ways to customize your Trustpilot reviews:

  • Adjust the size of your reviews feed
  • Choose whether to show star rates or full reviews
  • Select between carousel, grid, or list views

Want to go beyond Trustpilot reviews? You can also embed Google reviews and even Yelp reviews for extra credibility!

Step 5: Test Everything and Make Sure It’s Working

You’ve done all the hard work - now it’s time to make sure everything looks great!

Open your site on different devices (desktop, tablet, and mobile) to see how your Trustpilot widget displays. 

Also, double-check that new reviews are updating automatically.

Things to test after you embed Trustpilot reviews:

  • Does the reviews widget load correctly?
  • Are new Trustpilot reviews appearing automatically?
  • Does the placement look good on both desktop and mobile?

If your Trustpilot reviews widget isn’t displaying right, clear your website cache or try re-embedding the code!

Fun Fact: Did you know that Trustpilot hosts nearly 1 million new reviews each month?

Best Places to Embed Trustpilot Reviews on Your Website

Now that you’ve got your reviews widget ready to go, the next step is figuring out where to put it. 

Placing your Trustpilot reviews in the right spots can make all the difference in how much they help your business

You want them to be seen, trusted, and effective - not hidden away where no one will notice. Here are the best places to embed Trustpilot reviews for maximum impact!

Homepage - Make a Great First Impression

Your homepage is where most visitors land first, so it’s the perfect place to display Trustpilot reviews

A glowing star rating or a scrolling reviews feed instantly tells people, “Hey, real customers love us!” This builds trust right away and makes them more likely to stick around.

The best way to add reviews here is with a Trustpilot widget in a section near the top of the page. Keep it visible, but don’t let it overpower your main message

A clean, professional reviews widget adds credibility without being distracting.

💡 Pro Tip: Pair your Trustpilot reviews with a strong call-to-action, like “Join thousands of happy customers today!

Product Pages - Help Customers Feel Confident

People don’t just read Trustpilot reviews for fun - they use them to decide whether or not to buy. 

That’s why it’s a game-changer to embed Trustpilot reviews widget on your product pages. When customers see positive reviews right next to the product they’re considering, it makes the decision easy.

If you run an eCommerce store or offer services, placing Trustpilot reviews near the “Buy” button can significantly increase conversions. 

Make sure the reviews are relevant to the product or service on that page for maximum impact.

💡 Pro Tip: If you have a WordPress site, you can add a reviews feed block to pull in product-specific reviews automatically!

Footer or Sidebar - Keep Reviews Visible Everywhere

Some people don’t check the homepage or product pages first - they might land on a blog post, an FAQ, or even a contact page. 

That’s why adding Trustpilot reviews to your footer or sidebar ensures that no matter where visitors go, they always see real customer feedback.

A plugin can make this super easy, letting you add a small Trustpilot widget that updates automatically. 

This way, your Trustpilot reviews are always on display, boosting trust across your entire site.

💡 Pro Tip: Want extra credibility? Mix things up by adding a Trustpilot reviews widget alongside Google reviews or even Yelp reviews for even more social proof!

Common Mistakes to Avoid When Adding Trustpilot Reviews

Adding Trustpilot reviews to your website is one of the best ways to build trust and increase conversions. 

But if you don’t do it right, you might not get the results you were hoping for

Some businesses make simple mistakes that either make their Trustpilot reviews widget ineffective or even make them look less trustworthy. 

Let’s go over the most common mistakes and how to avoid them so your Trustpilot reviews actually help your business!

Hiding Your Trustpilot Reviews Where No One Sees Them

If you go through the effort of collecting Trustpilot reviews, why hide them? 

Some businesses add a Trustpilot widget in a spot where barely anyone looks - like deep in a sidebar or buried at the bottom of a page. 

If customers have to hunt for your Trustpilot reviews, they might never see them, which means you’re missing out on a huge trust boost.

The best places to display Trustpilot reviews are on your homepage, product pages, and even in your site’s footer, so they show up everywhere. 

Make sure they stand out, but don’t take over your entire page.

How to prevent this:

  • Place your Trustpilot reviews where it’s easy to see, like near call-to-action buttons.
  • Test different placements to find out where your visitors engage with reviews the most.

Using Only 5-Star Reviews and Ignoring the Rest

We all love positive reviews, but if your site only shows Trustpilot reviews with nothing but 5-star rates, visitors might get suspicious. 

No business is perfect, and having a mix of ratings actually makes your reviews look more real. 

Customers trust businesses that handle feedback well - even if there’s an occasional 3-star or 4-star review in the mix.

Instead of filtering out everything except perfect scores, let your Trustpilot widget create an honest variety. And if you do get a bad review? 

Reply to it professionally - it shows that you care about your customers.

How to prevent this:

  • Allow a mix of ratings to show authenticity and credibility.
  • Respond to reviews (even the less-than-perfect ones) to build trust.

Forgetting to Update or Refresh Your Trustpilot Reviews

If your last Trustpilot review is from two years ago, visitors might think your business is inactive - or worse, that something went wrong. 

Outdated Trustpilot reviews can hurt your credibility instead of helping it. 

You want your reviews feed to stay fresh with recent feedback so potential customers see that people are still loving your business today.

Using a plugin or a reviews feed pro plugin can help automate updates, ensuring that new Trustpilot reviews always appear without you having to do anything manually.

How to prevent this:

  • Regularly ask customers for new Trustpilot reviews to keep content fresh.
  • Use a Trustpilot widget that updates automatically to display recent reviews.

Not Linking to Your Full Trustpilot Review Page

It’s great to embed Trustpilot reviews widget, but what if a visitor wants to see more? 

If you don’t link to your full review page, you could be losing potential customers who want extra proof before making a decision

Some people like to dig deep into reviews, checking out how you respond to customers and what others have said over time.

Make sure your site includes a visible link to your review page so visitors can explore all of your Trustpilot reviews without having to search for them.

How to prevent this:

  • Add a clear “See More Reviews” button that links to your review page.
  • Mention your business account in emails or on social media to drive traffic.

Not Using a Trustpilot Widget That Fits Your Website Design

Your Trustpilot widget should blend in with your website, not stick out like a sore thumb

Some businesses add a Trustpilot reviews widget that clashes with their site’s color scheme or layout, making it look unprofessional. 

If your reviews section looks off-brand or messy, it can actually hurt trust instead of building it. Most plugin options allow customization, so take advantage of those settings! 

Adjust colors, fonts, and layouts to make your Trustpilot reviews match the style of your WordPress site.

How to prevent this:

  • Customize your Trustpilot widget to match your website’s branding.
  • Test different styles to see what looks best on your WordPress page.

Conclusion

Adding Trustpilot reviews to your website is one of the easiest ways to build trust, increase sales, and improve your SEO. 

When placed in the right spots and set up correctly, your Trustpilot reviews widget works like a 24/7 trust booster. 

Want even more reviews? We can help! 

At Naizop, you can buy Trustpilot reviews from us and grow your reputation faster. Let’s help you make your business thrive!

Frequently Asked Questions


How to add Trustpilot reviews on your website?

Use the Trustpilot reviews widget. Log into your business account, generate the widget, copy the code, and paste it on your site.

How to show Trustpilot score on website?

Use a Trustpilot widget that displays your star rates. Copy the embed code from Trustpilot and add it to your site.

How do I share my Trustpilot review link?

Copy your review link from your business account and share it via email, social media, or your website.

How do I set up Trustpilot reviews?

Create a business account, invite customers to leave reviews, and use a Trustpilot widget to show them on your site.

Key Takeaways

  • Adding a Trustpilot reviews widget to your site helps customers feel confident about your business.
  • The best places to embed Trustpilot reviews are your homepage, product pages, and footer for maximum impact.
  • A strong Trustpilot review page can boost conversions, improve SEO, and help your business stand out.