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If you’re wondering how to add music to Instagram post, this guide will take you through all the steps.
Whether it’s for a personal memory, a fun moment with friends, or a promotional post, adding music is simpler than you might think.
And since the Instagram app regularly updates its features, it's worth exploring the latest ways to get creative with audio on your Instagram feed posts. Let’s jump in.
Music can change the entire feel of a post.
A simple photo can turn into an emotional memory, while a video can become more exciting and impactful.
According to Hootsuite, posts with music or sound have a 12% higher engagement rate compared to silent Instagram feed posts.
Adding music helps grab attention, and people are more likely to comment, like, or even share Instagram feed posts with music.
One of the easiest ways to add music to Instagram is through Instagram’s own app. Instagram has a library of songs that you can use, so let’s walk through the steps.
After you pick your photo or video, you'll see an "Add Music" option. This feature is generally available if you’re using the latest Instagram version. If it’s not there, try updating the app.
You can type in the name of the song or artist in the search bar. Instagram has thousands of popular songs and trending audio clips to choose from.
Once you select a song, Instagram will let you choose a section to play in your post. Typically, you can choose clips up to 15 seconds.
Listen to a preview of your song to make sure it sounds right. If you’re satisfied, tap Done and proceed to post.
If Instagram’s music library doesn’t have the exact song or sound you’re looking for, or if you want more creative control over how music is added, third-party apps can make a big difference.
These apps allow you to add music from a larger selection, adjust the timing, and even experiment with audio effects to enhance your post.
Here’s a look at some top choices that make music posts both simple and fun.
InShot is one of the most widely-used apps for editing videos and adding music, especially for social media.
It’s user-friendly, and you can work with its built-in music library or bring in your own songs.
While Canva is known for its graphic design capabilities, it’s also a powerful tool for adding music to Instagram posts, particularly if you’re working on multi-image slideshows or want to create visually striking content.
Splice is another Instagram app popular among content creators for its combination of powerful editing tools and ease of use.
It’s developed by GoPro, so it’s geared toward high-quality video editing, including the addition of music and sound effects.
The type of song you choose can affect how people interact with your post. Here are some ideas on picking the right track:
Adding own music to an Instagram Story is slightly different from adding it to a post. Here’s a quick comparison:
Feature |
Instagram Posts |
Instagram Stories |
Duration Limit |
15 seconds |
Up to 15 seconds (can add multiple) |
Editing Options |
Basic, limited to choosing song clip |
More flexible, can add stickers or text |
Visibility |
Permanent on profile (unless deleted) |
Disappears after 24 hours (unless saved) |
Library Access |
In-app Instagram music library |
Same library, often with popular tunes |
Instagram Reels offer another way to add music to Instagram content but with even more tools for music and editing.
Reels can be up to 60 seconds and include both Instagram’s music library and user-uploaded audio.
Tip: Try using Reels if you’re looking to reach new followers. Reels with music often get 22% more engagement when you use the Music note icon.
Choosing the right music for an Instagram post can be a fun way to stand out, build a vibe, and connect with your audience.
Let’s explore some creative ways to make your music icon choices pop, adding depth and personality to your content.
When a song’s lyrics match the mood of your post, it can add a storytelling layer that’s both meaningful and eye-catching on your Instagram Story.
For example, if you’re sharing a heartfelt photo, choose a song with touching lyrics that amplify the emotion.
This method is also great for inspirational or reflective music to Instagram posts.
Many users respond to content that combines visuals with relatable lyrics, creating a deeper connection and increasing the chances of engagement.
Syncing the beat of a song to movement in a video can create a satisfying and visually appealing rhythm.
For action shots or dance clips, pick a high-energy track with a prominent beat and line up the video edits with each beat drop.
If you’re sharing a slower moment on your Instagram story, a softer song with gentle transitions can create a relaxing vibe.
This technique can keep viewers engaged as they watch the movement in sync with the music, making it more likely that they’ll rewatch or share your post.
Nothing says “holiday spirit” like seasonal music!
Adding festive tunes during the holidays, spooky music for Halloween, or joyful summer tracks for beach Instagram posts can instantly set the right tone and appeal to those sharing in the season.
Seasonal songs tap into a collective mood, which can make your Instagram posts feel more relevant and relatable.
People are more likely to engage with music to Instagram posts that resonate with their current experiences, so adding a holiday hit or trending seasonal song could give your content an extra boost in likes.
If you’re unsure about the right music genre, here’s a quick genre guide:
Type of Post |
Recommended Genre |
Relaxing/Lifestyle |
Indie or Lo-fi |
Fun or Party Posts |
Pop or Dance |
Workout or Action Shots |
Hip-hop or Rock |
Emotional/Reflective |
Acoustic or Classical |
Adding music to Instagram posts can make your content more engaging and memorable, but some common mistakes can distract from your message or even reduce your post’s reach.
Knowing what to avoid can ensure your audio complements the visuals and resonates with your audience.
Here’s a look at the pitfalls to steer clear of when adding music to Instagram, so your Instagram posts hit the right notes every time.
If you’re still wondering how to add music to Instagram post, the process is pretty simple, and the benefits are real.
Music not only makes your post more engaging but also helps you connect with your audience emotionally.
Whether you’re sharing a personal memory or promoting your brand, adding music is an easy way to make your post more memorable.
And with Instagram’s built-in library, you can experiment with different songs and see what fits best.
If you’re looking to grow your audience, we at Naizop offer a safe and reliable way to buy followers on Instagram, helping you reach more people who’ll enjoy the content you’re creating.
If you’re unable to add songs to your Instagram post, it’s often due to a few common reasons.
First, make sure your Instagram app is fully updated, as new features sometimes only roll out to the latest versions.
Another reason could be that the music feature isn’t available in your region, as Instagram restricts certain music options based on licensing agreements in different countries.
Finally, business accounts have different restrictions when it comes to music, so switching to a personal account may help if you’re trying to add a popular song.
If the music option doesn’t show up on your Instagram post, it’s likely due to regional restrictions or account settings.
Instagram’s music feature is available in most locations but may not be supported everywhere.
Additionally, if you’re using a business account, Instagram limits music options to avoid copyright issues.
Switching to a personal account or using Instagram Stories or Instagram Reels, where music is more broadly available, could solve this issue.
To add audio from your phone to an Instagram post, you’ll need to use a third-party app, as Instagram doesn’t currently allow users to upload their own audio files directly.
Apps like InShot or iMovie can help you add music or sounds from your phone’s library to a video, which you can then upload to Instagram.
Simply create your video in the app, add your preferred audio, and save it to your device. From there, you can upload the video to Instagram with the audio included.
Adding original audio - such as your own recording or unique sound - to an Instagram post is possible through Reels.
In Reels, you can record a video with your original audio or use sounds available in the app.
When you publish the Reel, Instagram labels it as “Original Audio,” and others can use your sound in their own Instagram posts.
If you’re adding audio to a regular carousel post, you’ll need to use a third-party Instagram app to merge your original audio with the video before uploading it.