How Many Followers Do You Need for TikTok Shop?

How many followers do you need for TikTok Shop? This question is on the minds of many creators looking to make money on the platform.

Instead of relying only on brand deals, users can now sell products directly through their TikTok account. The answer depends on your seller type.

While individual creators need at least 1,000 followers, business accounts can sell without any follower requirements. Still, a higher follower count can help increase sales and attract brands.

In this guide, we’ll break down how many followers you need for TikTok Shop, how to start selling, and tips to grow your success.

What Is TikTok Shop?

TikTok Shop is an in-app marketplace where users can discover and buy products without leaving the app.

Unlike traditional e-commerce stores, it’s built directly into the platform, allowing creators and brands to tag products in their videos, live streams, and profile pages.

Here’s how it works:

A creator posts a video showcasing a product.
Viewers can tap the link and purchase instantly.
TikTok takes a small commission from each sale.

How Many Followers for TikTok Shop?

The short answer: you need 1,000 followers to joinShop as an individual seller. However, this rule doesn’t apply to business accounts, which can sell without a follower requirement.

TikTok Shop has a few other requirements besides followers:

You must be 18 years or older.
Your account must be at least one month old.
No recent violations of TikTok’s guidelines.

While hitting 1,000 followers is the first step, making sales depends on more than just numbers.

Someone with 10,000 followers who doesn’t post videos about their product may struggle, while a small creator with only 2,000 followers and engaging content could make daily sales.

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Why Should UGC Creators Start TikTok Shop?

UGC creators don’t need millions of TikTok followers to sell successfully. They rely on videos that feel natural, making them more trustworthy to potential buyers.

Unlike influencers, they don’t have to promote their own profile they can partner with brands and get paid to create product-based content.

Reasons WhyShop works for UGC creators:

You don’t need a large follower count.
The platform helps push shopping-related videos to the right audience.
Brands pay creators to grow product awareness through real content.
A single viral video can lead to hundreds of sales.

For example, a creator with 2,500 followers could sell a trending skincare product and make more than someone with 50,000 followers who doesn’t focus on e-commerce content.

The key is creating content that feels authentic instead of just promotional.

How To Start TikTok Shop?

Getting started with TikTok Shop is simple, but success depends on choosing the right strategy. Here’s a step-by-step guide to help you start selling.

1. Create a TikTok Shop Seller Account

Go to the TikTok Shop seller center and sign up with your TikTok account. You’ll need to choose between:

Individual seller – Requires 1,000 followers and an active profile.
Business account – No follower requirements, but you must provide business registration details.

2. Pick the Right Products to Sell

Choosing the right products is just as important as having followers. Look for:

Trending items that are already selling well on the platform.
Products with a high profit margin.
Items that fit your audience’s interests.

3. Use Videos to Market Your Products

The best way to grow sales is through videos. Unliketraditional e-commerce, TikTok rewards creators who make engaging content. Try these methods:

Post daily videos featuring your product in action.
Show real customer reviews and results.
Use TikTok Live to answer questions and drive instant sales.

4. Join the Affiliate Program to Earn More

You don’t have to sell your products to make money. The TikTok Shop Affiliate Program lets creators earn a commission by promoting other sellers’ products in their videos.

For example, a beauty creator with only 1,500 followers could join the affiliate program and start earning from product sales without handling inventory.

Conclusion

Getting started with TikTok Shop doesn’t require a huge follower count. If you have at least 1,000 followers, you can join as an individual seller.

But even if you have fewer, you can still sell by using a business account or joining TikTok’s affiliate program.

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It’s the fastest way to get the followers you need to unlock the tiktok shop.

How many followers do you need for TikTok Shop?

The answer depends on your strategy. Success on the platform isn’t just about numbers it’s about creating engaging videos and choosing the right products.

Some small creators with only a few thousand followers are making thousands of dollars per month, while others with big audiences struggle to make sales.

Frequently Asked Questions

How many followers do you need to set up a TikTok Shop?

You need 1,000 followers to set up a TikTok Shop as an individual seller. However, business accounts don’t have a follower requirement.

How do you qualify for TikTok Shop?

To qualify, you must be 18 or older, have a TikTok account that’s at least one month old, and have no recent violations. Individual sellers also need 1,000 followers.

Can anyone have a TikTok Shop?

Yes, but individual sellers need to meet follower and account requirements. Business accounts can sign up without a follower limit.

Can you do a TikTok Shop with less than 1,000 followers?

Yes, but only if you sign up as a business account or use the Shop Affiliate Program to earn commissions.