With a growing sea of content, YouTube is one of the Internet's leading video content platforms. In fact, it is the most visited website on the Internet, and its intuitive design makes it the second most popular search engine after Google.
If you want to reach a new, wider audience and take your personal or professional branding to the next level, YouTube is a great way to start growing your brand. Not sure where to start? Stay tuned, because, in this article, we'll give you practical tips to help you start growing your brand on YouTube.
You Should know what you want
Creating a clear vision for your YouTube channel is key when it comes to brand development. If you do not know what your ultimate goal is, leave your short-term goals, creating quality content can go beyond the impossible.
Knowing what kind of content you want to create, the message you want to share, and the value you want to convey to your audience is key. One of the best places to start is to create a mission statement for your brand if you haven't already.
When creating content, ask yourself how you can accomplish this mission statement with what you are creating. If the answer is hard to find, you may need to make some changes and get back on track.
Get to know your audience
Chances are you already did some customer research when you started your brand in the first place, but what about the population where your users and YouTube viewers overlap? Knowing what your ideal audience looks like, what they are looking for, and what their needs are can help you meet those needs. For example, if your brand focuses on selling productivity tools and you know that many YouTube users are fans of videos and vlogs, you may want to use this information to create productivity-based vlogging content or effective workflows. Can be used to guide Having a clear picture of who your ideal viewer is will help you create valuable content for them to move forward.
Watch the competition
Chances are you're not the only brand in your niche and certainly not the only brand on YouTube. Researching your competitors is not only a great way to see what is working, but also to see what is not being addressed. There are gaps in every market and it is your job to fill them. If you've seen all the top beauty brands publish makeup tutorials and skin care guides, but have any features that highlight wagon or cruelty-free products, makeup for black people, or body-positive content, It's time to dump her and move on.
Improve your brand
Whether you are just starting your brand journey or you have a long experience, there is always room for improvement when it comes to your brand's visual identity. Make sure you have a profile picture, cover image, and solid color scheme to use in your video thumbnails to make or break your engagement. Use tools like Kenova to build a consistent, high-quality brand and you can't go wrong!
Create a great YouTube channel
Now that you have a clear outline of where you want to take your channel, it's time to start building it. Here are some key elements to keep in mind ...
Create a branded account
Unlike a personal YouTube channel, a branded account provides useful tools that can help you take your brand to the next level. This means you will have access to YouTube Analytics and the ability to collaborate with team members. You can learn how to create a brand account here.
Enter the channel description.
Like any other social media profile, a YouTube channel needs a strong channel description. This is where you can share something about your brand, including where you are, your mission statement, your brand values, and what you hope to bring to your audience.
Don't forget your contact information! With your brand email, it's a good idea to combine as many social media platforms as you can, if you have profiles on those platforms, of course. This will come in handy when subscribers start coming in and want to find out more about your brand offer.
You can even add a mailing address for everyone interested in sending sponsored articles or fan mail!