If you’re just starting and you’re wondering how to get more followers on Instagram, make sure you know whom you’re trying to reach.
Define a strategy that will describe your target audience and outline how you are going to attract them to your account.
Good audience research and high-quality content will help you build a real audience of people — not bots. So, remember that buying followers is not the way to go when growing your Instagram presence.
Post at the best times
And when is that, you might ask?
Your audience might be the most active online outside of your work hours. Use a tool to identify the best time to post, which find out when you’re most likely to reach a lot of people and generate engagement. Then, schedule your posts in advance, so your content is always perfectly timed, even on holidays and weekends.
Follow relevant Instagram accounts
Instagram will give you recommendations on whom to follow in the “Suggested for you” section. You’ll find it in your feed between posts in the app, or on the right side of your computer screen if you’re using Instagram on a desktop.
When you follow an Instagram user who posts content similar to yours, they’re likely to take a look at your feed in return. And if they’re impressed, they’ll follow you.
Another way to identify accounts worth following is by clicking the three bars on the top right, then choosing Discover People.
There, you’ll find a selection of relevant Instagram accounts compiled by the Instagram algorithm just for you. (Keep in mind that one of the factors that affect your credibility on Instagram is the ratio of how many accounts you follow to how many accounts follow you back.)
If you want to laser-target relevant accounts you should follow and identify creators your audience will love, give social listening a try:
Post re-sharing Instagram content
When planning your Instagram content, keep in mind that people will often re-share what they like, for example, an informative infographic, an inspiring quote or, a piece of poetry, once a user shares your feed post to their Instagram Story, their audience can tap to click through to your account. It’s a great way to get introduced to a new audience, and another opportunity to find new followers.
Create Instagram Reels
The Reels(TikTok’s rival format) have been Instagram’s favorite child.The Instagram algorithm prioritizes Reels on the Explore page. These short videos also have their dedicated tab in the app. There, users can scroll through an endless feed of Reels selected by the algorithm to match their interests.
Thanks to Instagram’s efforts to surface Reels to as many users as possible, using this content format gives you the unique chance to reach people who don’t already follow your account.
Embed Instagram posts in your blog posts
If you have a blog or website where you have feature visual content like photos, charts, or infographics (like here), try embedding Instagram content in some of your articles. A clickable embed makes for an interactive experience, and it can generate traffic to your account.
Link Instagram profile to other social channels
Share a link to your Instagram account on your other profiles, and give your existing followers a reason to check it out. You might want to offer an Instagram-exclusive coupon code, or plan a giveaway to draw more people in. You could also share some of your best Instagram posts as a preview of what new followers can expect.
But don’t stop at social channels. Include a link to your Instagram profile on your website, in your email signature, and your online newsletters.
Your followers from Facebook, Twitter, and other social platforms are a group you can pretty easily convert to Instagram followers.
Optimize your Instagram bio
You need an engaging, clear, and concise profile (and website, if you’re linking to one) to get a click on the follow button. Use the 150 characters allowed in your bio to introduce new visitors to your brand. Give them an idea of what they can expect from your content, and reasons why they should follow you? Two out of every three visits to Instagram business profiles come from non-followers. It sounds like an opportunity.
If you have a Creator or business account on Instagram, you can include additional details in your profile, like your contact information, business type, and location. Make use of all the fields that apply, because the more information your profile’s visitors have at hand, the more likely they will be to follow you.
Use relevant hashtags
To get more followers on Instagram, you should consider identifying the hashtags your target audience is likely to follow and adding them to your posts. Instagram users can follow hashtags the way they follow users.
You can include up to 30 hashtags in your post, but make sure they’re relevant to your photo, product, or business. Targeted hashtags will attract a more involved audience. Avoid gimmicks such as #followme, #likeforlike, etc. These will only attract the bots or people who are only following you, so they will be followed back.
The photographer included hashtags like #sculpture and #publicart in a post showing off a piece of art he came across.
Use the right-keywords
To attract followers, you have to be searchable. Your name and username contribute to how you show up in search results on Instagram and should be consistent with the handle you use on other social networks.
Using a relevant keyword as part of your name will result in more successful searches. You have 30 characters, so don’t be shy about weaving that keyword into your Instagram name field.
For example, a personal stylist includes the keyword “style” in her Instagram name, increasing the chance she will be found by those looking for style and fashion advice.
How can I grow my Instagram followers fast and organically?
10 Ways to increase Instagram followers
Showcase your Instagram everywhere.
Schedule Instagram posts in advance.
Find hashtags that convert.
Avoid fake Instagram followers.
Get the conversation started.
Keep a consistent content calendar.
Optimize your Instagram account.
How do you get 1000 followers on Instagram organically?
Set a regular posting timetable.
Follow photography and editing best practices.
Create and optimize your profile.
Nominate a content creator.
Use a consistent, platform-specific brand voice.
Write shareable, engaging captions.
Curate your content.
What are the tips and tricks to increasing Instagram followers?
use community hashtags.
participate in conversations on instagram.
create collaborative content.
re-gram content from your community.
promote your instagram account in real life.
tag feature accounts in your posts.
post more often.
re-create your best-performing content
How do you get 10K followers on Instagram organically?
Remain your audience constantly engaged.
Create your posts outstanding.
Schedule your posting
Collect the foundation followers.
Cooperate with bloggers and other influencers.
Advantage from similar content of the most successful competitors.