Like is an expression of comfort. Indicates that the visitor is interested in your business and wants to hear from you. It's like deciding to get someone's email updates. This can lead to more personal relationships with customers and more engagement with them.

According to Facebook, people who click the Facebook Like button are "more engaged, active and connected than the average Facebook user." Facebook says that on average "Licor" has 2.4 times the number of friends of a typical user and is even more interested in finding the content they discover on Facebook. Facebook says that Likes click on 5.3 times more links to external sites than the average user.

Email marketing skills.

Once people like your page, they add to your fan base. Using the messaging feature in the page's admin console, you can send broadcast-style emails to all your fans or target them by population, such as age, gender, and location. While this tactic should not be overused, occasional e-mailing is another way to stay in front of consumers.

Viral content syndication

Whenever you post content on your Facebook page, it has the potential to appear in your fans' news feeds. Clearly, there is no 100% guarantee that each item will be shared. For those who do, a complete news feed story - the Facebook term for the news item - is displayed, which may include a hyperlink to the source of the item posted, a thumbnail image, and a copy of the text from the shared item. Is. (Prior to the recent change from Facebook, "Like" articles received only a one-line mention, such as "Paul Cheney enjoyed hands-on e-commerce".)


Facebook has reported that the average user has 130 friends who may also like what is posted once. This means that depending on the number of your fans you have multiplied by the number of their friends, your content could go viral. As a result, it can increase the traffic to your page. If the published content comes from your website, it may mean that more traffic is coming to your site.

 More traffic to the website

 Talking about more traffic, embedding a like button on your website can help you increase traffic. Whenever visitors click the button, information about your site is shared with their friends through the newsfeed, which can lead to more traffic. Additionally, Like buttons are the easiest way to use all of Facebook's social plugins and require only a small amount of code to embed on a web page or website. Even traders who do not have the technical skills can add it.

 Become part of the Facebook graph

In a post titled "How Facebook Will Kill Online Display Advertising", blogger Eric Schwartzman suggests that "liking" something means that it "becomes a node on Facebook's graph." , So it appears in the search. " Schwartzman says that if it is a product, brand, or service, it also appears on the user's Facebook profile page. It also includes Facebook pages that people like.

 More effective advertising

 The Facebook advertising platform monitors all Like activity. Merchants who use this platform can access this data to generate more targeted ads. This means that merchants can get maximum relevance to their ads.

Likes lead to insight

There is an analytical component attached to each Facebook page called Insights. This page provides detailed data on fan activity, as well as demographic information such as age, gender, and geographic location, all of which may be important for market research purposes.