Social media is a powerhouse for any small and medium business. It helps you increase leads, new sales, traffic, and engagement. In today's digital age, building a strong social media presence is essential.

But the fact is that as a business person, when you have a lot of business, posting content on social media is the last thing you want to spend your time on.

So what is the solution?

Well, the solution is a social media management tool.

The best social media management tools help you manage all your social platforms. It allows you to organize comments, messages and all in one place. With the right tools, you'll be able to analyse, automate and control your social media presence like a pro!

That's why we take the time to research some of the best social media management tools on the market. Based on our research, we've selected the 5 best tools to improve your social media strategy.

So, without further ado, let's dive deeper.

1. Hoot suite

Any experienced social media manager will agree that Hoot suite is a comprehensive solution to your social media needs. It gives you access to over 50 social media platforms, including Twitter, Facebook, LinkedIn, Instagram, Tumbler, Slide share, Mail chimp, Evernote, and more!

You can even add multiple social networks based on your rate plan and manage multiple Facebook or Twitter channels at the same time.

Probably the best feature of this app is its programmer. You can create your own content and use scheduling tools to post at your favourite times. And if you need a little help with planning, Hoot suite will tell you the best time and date to post based on each social media algorithm.

Another powerful Hoot suite feature is analytics. This tool allows you to create custom reports on all social platforms to track your performance and analyse improvements over time.

2. Buffer

If you are looking for a platform that can handle all your social media activities in one go.

Dashboard, buffer is the right choice.

This tool can enhance your social media management game by helping you plan, preview and schedule your future posts. It gives you access to LinkedIn, Facebook, Pinterest, Instagram and other platforms.

With Buffer's Calendar feature, you can easily schedule your weekly or monthly content, so you can easily save a lot of time.

One of the powers of the buffer is cooperation. This tool allows your team to work together to create high quality content, get feedback, review posts, manage accounts and much more. The main purpose of the buffer tool is to keep your team members in sync.

3. Sprout Social

Sprout Social is another great social media management tool on this list. From a well-organized dashboard to smart analytics, this tool does a great job of presenting some of the best features.

Like Buffer and Hoot suite, SproutScoial allows you to effectively plan your social media content. You can also customize posting times to suit your organization's preferences.

Sprout Social’s smart analytics works well for monitoring your social media platforms for a specific period of time. You can also track the number of followers, likes, link clicks and overall engagement. In addition, analytical reports are detailed, in-depth and customizable.

4. CoSchedule

CoSchedule is more than just a social media management tool for all start-ups and small businesses. It is designed for marketers and social media managers who like to organize their work in one place.

CoSchedule provides a simple and intuitive content calendar that helps you plan and share your content on social media. In addition, the tool allows you to post messages on multiple platforms in just one day.

When it comes to the onboarding process, this may seem like a long time to you. However, once you sign up, CoSchedule will offer you a lot of great features so that you can get the most out of them.

CoSchedule is the ultimate solution if you are a fan of reuse or want to restore your old social media posts. Using the tool, you can repost your old content related to your audience on social media.

5. Sendible

Sender is arguably one of the most powerful social mediamanagement tools you'll ever find. Double with Sen, you can plan and schedule your social media content ahead of schedule.

Best of all, this tool allows you to schedule content individually or through a large number of queries. You can create a content calendar to make sure you are consistent on social media and never miss a single post.

Sendible lets you add photos and videos to your content. Attaching visual content to your posts increases engagement and followers. You can even search for different social media platforms Wear can be improved to ensure that they look attractive